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Paul McCord and Associates

       Sales Training -  Coaching  - Consulting -  Speaking

                                                                    
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Coaching


 Are you serious about your sales career?  Do you find that you’ve reached a
 plateau or that you just don’t seem to be getting where you want to be? Do
 you find yourself confused about what you should be working on? Are you
 unorganized?  Unable to develop specific, reachable and profitable goals?
 Are you in need of in-depth counseling and direction? Do you need direction
 and discipline? Do you need immediate help in breaking down sales and
 prospecting situations? Do you know where you want to go but don’t really
 know how to get there?  Do you know you need a detailed, workable plan
 but just don’t know how to create and implement it?

 The questions above reflect over 75% of all salespeople.  They are serious.
 They want to succeed. They know where they want to go, they just don’t
 know exactly how to get there.  They are willing to put in the time and effort
 to succeed, they just don’t know where to spend their time or how to get
 organized and trained to get where they want to go.

 In addition, they are frustrated because they aren’t getting what they need
 from their company or their manager.

 What they need is a coach.  Someone who can give direction, discipline
 when needed, encouragement and training.  They need someone who is in
 their corner, looking to help them build their career and their future, not the
 company’s future. They need someone who has been there and knows how
 to get to the top.

 Do You Need a Coach?
 
If you find yourself with the above problems and issues, and that covers
 more then 75% of all salespeople, then you are a prime candidate for a
 coach. 

 A coach can take you from where you are and help you create a successful,
 profitable, rewarding career. A coach can help you move from sales to
 management. A coach can help you work out your goals and reach them.

 The keys to a successful relationship with a coach are:

  • You must be fully committed to the success of your career
  • You must be open to suggestion, discussion, criticism, and growth
  • You must be willing to work--and work hard
  • You and your coach must “click”
     

  What a Coach Can Do

  • A coach can help you develop the tools and skills needed to succeed in sales
  • A coach can help give you direction and develop a detailed business plan
  • A coach can help you implement and work your plan
  • A coach can give wisdom, insight and suggestions from years of experience
  • A coach can give discipline
  • A coach can give organization
  • A coach can give in-depth, personalized training
  • A coach can give encouragement
  • A coach can be a sounding board
  • A coach will help you increase your sales and your income
  • A coach can help you plan your career moves and advancements
  • A coach can sometimes run interference for you

  What a Coach Cannot Do
  A coach can help you get where you want to go, but a coach cannot:

  • A coach cannot force you to succeed
  • A coach cannot motivate you if you don’t want to be motivated
  • A coach cannot give you the desire to succeed
  • A coach cannot make you like your job
  • A coach cannot save your job if you don’t perform
  • A coach cannot make you perform

  Why Hire Me?
 There are hundreds of coaches in the marketplace. So, why hire me?

 First: I’ve been where you are.  Just like you, I’ve had to fight the demons of
 the business of selling.  During my sales career I’ve sold cabinets and
 millwork to home and apartment builders; I’ve wholesales investments to
 NASD firms; I’ve sold residential and commercial mortgages; I’ve sold
 advertising for a medical publication.  I’ve had my successes and failures.
 I’ve struggled and I’ve made a ton of money.  I’ve had to learn; I’ve had to
 seek out training on my own; I’ve had to find solutions because the company
 and my manager weren’t there for me.

 Second: I’ve managed where you are. I’ve managed sales forces that
 wholesaled investments to NASD firms throughout the country; I’ve owned
 and managed a successful mortgage company; I’ve owned and managed a
 successful publication; and I’ve managed sales trainers and consultants.
 I’ve managed salespeople just like yourself.  I understand your
 management’s point of view.

 Third: I’ve failed, just like you.  Like every active salesperson, I’ve failed
 more than I’ve succeeded. I’ve heard the word “no” far more often than the
 word “yes”. I’ve had the same depression, the same frustration, the same
 hopelessness that every salesperson has had.  I’ve worked my butt off on a
 prospect, just to see them go with a competitor.  I’ve done a heck of great
 job on an account just to have my company screw it up.  And I’ve screwed up
 sales because I allowed myself to get distracted. I’ve done it all at one
 time or another.

 Fourth: I’ve succeeded.  I’ve had enormous successes.  I’ve closed the
 biggest deals in my company’s history; I’ve outsold everyone else; I’ve had
 regions and national sales teams that have set records; I’ve developed
 creative solutions to problems that my company has struggled with forever;
 I’ve found ways to succeed when it looked like the only thing that could
 possibly happen was failure.

 In other words, I’ve been where you’ve been, done what you’ve done and
 know your problems, issues and heartache. And I’ve been where you want
 to be and know the great joy of being there.  I’m not some young hotshot
 who happens to have had a couple of great years in sales and decided that
 he knew it all and would become a coach. 

 I’ve paid my dues and I know what I’m talking about.  I’m not an overnight
 success that is going to share my great wisdom gained from my whole two
 years in sales. I’ve been there for over 25 years. In several different
 industries. Both as salesperson and manager, and then finally as owner.

 And I’m still there.  I sell everyday, just like you do.  I sell my services to
 individual salespeople and companies, I sell my training products, I sell
 my speaking services, I sell my consulting services, and I sell myself. I do
 what you do everyday.

  My Philosophy
 
When selecting a coach you need to know the coach’s philosophy.  You are
 investing in your future. You’re going to pay a fairly sizable amount of
 money to someone who is going to have a tremendous influence on your
 career--and your life.  You better know what that person’s philosophy is
 before you invest your dollars.

 My sales and business philosophy can be summarized with six points:

 One:  No one can motivate you except yourself.  I can help motivate you,
 but you are the only one who can decide if you are open to being motivated.

 Two:  You cannot get anywhere without a detailed plan.  If you don’t set out
 concrete, measurable goals and objectives and know exactly how you are
 going to reach those goals and objectives, you’ll never get much further than
 you are currently.

 Three:  You cannot get anywhere on your own.  Sales is a lonely business.
  Most often, sales calls are one-on-one situations. So, the rejection is taken
 personally, just as the joy of a sale is taken personally.  The fear of
 rejection, the elation of success and everything in between is most often
 experienced in isolation from our supporters, friends, colleagues and family.
 Worse, once the we’ve heard the “no,” or even the “yes,” others really aren’t
 too interested in hearing about it. Yet, we need someone who is on our side
 to participate in the joy--or hurt--of our careers. We all need a partner in
 our business. And, to a certain extent, that’s what a coach is.

 Four: We all need discipline to keep us on track.  A coach is not the
 salesperson in the next cubical who pats us on the back and says “good
 job,” and then goes back to work. A coach not only give the high five’s for a
 good job, but meets out the discipline when needed. A coach isn’t’ the good
 guy all the time--sometimes the circumstances call of the bad guy to come
 out and enforce the rules.

 Five: It is a partnership: Both parties have distinct responsibilities in the
 coaching partnership. Your responsibilities include honesty; effort;
 dedication; commitment; and desire. My responsibilities are honesty; well
 thought out direction; seeking your best interests; and, at times, bluntness.

 Six:  I’m not here to help you along some mystical road to self-discovery.
 My job is to help you create and implement the plans, methods, skills and
 focus to reach your career potential. If you’re looking for a den mother to
 help you find yourself or to sympathize with failure, that isn’t me.  If you
 want to learn how to significantly increase your income, your sales, and your
 career, let’s talk.

 If you are serious about your career, if you want a coach who will accept the
 responsibility of understanding where you are and where you want to go, if
 you want to make more money and enjoy your career more, and if you want
 someone who knows the landscape and how to negotiate it--and has the
 scars to prove it, then we need to talk.

  Is Money an Issue?
 Unfortunately, hiring a top coach isn’t inexpensive.  But consider the return
 on your investment. Depending on the contract you select, my coaching
 services and your payment arrangements, my fees range from $300 to $600
 US per month. In the great scheme of coaching services my fees, are
 moderate and more than reasonable.  The question isn’t can you afford it.
 The question is what is your success worth? My fee is typically what?  One
 or two additional sales per month?  A cheap price to move your career from
 where it is to where it should be.

  Fee Schedule:

  • Single month contract $750 US
     One one-hour telephone conference each week for four weeks.
     Unlimited e-mail support.
     
  • Quarterly contract: $500 per month: $1,350 if paid lump-sum
     Initial one-hour telephone conference first week and then two thirty
           minute calls or one one-hour call each week thereafter.  
     Unlimited e-mail support.
  • 6 month contract: $400 per month: $2,160 if paid lump-sum
     Initial one-hour telephone conference first week and then two thirty
           minute calls or one one-hour call each week thereafter.  
     Unlimited e-mail support.
  • Annual contract: $350 per month: $3,780 if paid in lump-sum
     Two one-hour teleconferences first week and then one one-hour calls
         each week thereafter. 
     Unlimited e-mail support and one additional hour of unscheduled phone
         conference each month.
  • Hourly consultation (no contract) $250 per hour

   Group Coaching: If you have a group of 5 to 10 salespeople who would
   like to invest in themselves and get top notch coaching, I also do groups
   as long as all participants are from similar industries. Group coaching
   offers the same great coaching, but with a little less one-on-one
   attention--but at half the cost per individual of individual coaching. So,
   if you have a group, email me or call me and let’s see if we can find a
   time to make a coaching group work for everyone.

   Register for Coaching Here

  What Now?
 The ball is in your court.  If you want to seriously examine your career and
 its potential in light of a top notch coach, either give me a call at
 281-216-6845 or e-mail me at
pmccord@mccordandassociates.com. Can you
 afford not to? 

 What are People Saying About Paul’s Coaching?

  Bobby Kirby, insurance sales, Phoenix, AZ:
  “I want to thank you for the change you’ve made in my business in only 60
  days.  This is the best money I’ve invested in my career.  I was skeptical at
  first since I’d had a bad experience with “coaching” before. As a matter of
  fact, my wife was totally against trying it again. I just can’t thank you
  enough.”

  Carol Anderson, Realtor, Miami, FL:
  “Paul, you were my last hope as a Realtor. I’ve been in real estate for over
  two years and did everything my company told me and nothing worked.
  You’ve made me a real Realtor--I’m actually making a living at this! I’m
  shooting to be on the podium this Winter at our awards banquet for my
  production and I honestly think I’m going to make it.  Want to stand up on
  stage with me and share the award?”

  Robert Hynes, UBS, Boston, MA:
  “This is really powerful material. I’ve found your techniques and strategies
  are making a difference in more than just my career. I’m looking forward to
  learning more as we go along.”

  LaShanda Johnson, mortgage broker, San Diego, CA:
  “I wish I had known about you long ago.  My sales have doubled in less
  than 3 months and I certainly expect them to double again within the next
  4 or 5 months. I’m changing my quarterly contact to the annual contract as
  of today.”
 

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