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Whether You Need to Train 5 or 5,000
McCord and Associates Can Get Your Sales Team Moving
One of the most common complaints we hear from salespeople and sales
managers, no matter the size of the company or the industry, is that their
company doesn’t provide quality SALES training that really meets their
needs.
The most often heard complaints are:
- There is only product training, not sales training
- It’s just the same old stuff
- Too much “motivation” and too little real training
- The training department tries, but they aren’t giving us training from the real world
Unfortunately, most companies concentrate almost exclusively on product
training, leaving sales training to their salespeople to worry about. This is
a terrible decision. All the product training in the world doesn’t do any good
if there isn’t someone to sell to--or if the salesperson doesn’t know how to
sell.
In addition, many companies try to leave sales training to the management
staff. But managers aren’t always good trainers. Not to mention, they
have many other responsibilities beside training to worry about. And training
departments are typically staffed by “trainers” who come from an HR,
teaching, or training education background. They have absolutely no
grounding in the real world of sales. Consequently, they design a
curriculum based on what they’ve read, not what they know. And even if
what they’ve read works, they really have no idea how it works because
they’ve never done it.
McCord and Associates works with sales teams of all sizes in four basic
areas:
- Prospecting
- Referral Generation
- Personal Marketing
- Creating a Foundation for Sales Success
Our training is designed to attack the most critical issues salespeople have:
finding qualified prospects, and establishing the work foundation to become
a top producer. Based on the groundbreaking work of Paul McCord in his
best-selling book on referrals and his upcoming book on marketing and the
foundations of a top producing sales business, our training is focused on
real solutions to the most crucial issues your sales team faces.
Unlike other sales training firms that claim to do it all, we know exactly
where our expertise lies. We don’t try to be all things to all people. Instead,
we focus on the areas where we can make the biggest difference to your
bottom-line.
If you would like to change your sales team’s performance, the first place to
look is at their ability to find and sell qualified prospects. More salespeople
and companies die because of a lack of new business than for all other
reasons combined.
We invite you to inquire as to how we can help change your team’s--and
consequently your company’s--future. E-mail Paul at
pmccord@mccordandassociates.com or call him at 281-216-6845.
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