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Are You a Salesperson, Professional or
Small Business Owner
Seeking to Establish
Your Public Reputation as an Expert?
You MUST Establish and Implement an Active, Effective, and Ongoing marketing and Public Relations campaign if You Want to Become One of the Top Players in Your Market
Unfortunately, learning the ropes of marketing and PR isn’t easy, nor is it
quick. Hiring a regular marketing and/or Public Relations company won’t help
because they’ll do the work for you, but not help you learn how to do it
yourself. And they charge a fortune. Standard rates will range anywhere
from $2,500 per month for little to nothing, to $10,000 or more per month for
a full-fledged program. And worse, you don’t know what you get for your
money until after it has been delivered.
Our approach is different. We help you by providing some of the basic
materials you need. Depending up the program you select, we will provide
prospect/client letters, speeches, articles, press releases and more. All
designed specifically for you and all are uniquely yours. And we while we’re
doing that, we teach you how to continue the program after the contract.
We are not traditional marketing and public relations folks. Instead of
working from theory, we work from what actually produces results. The
letters, speeches, press releases and articles are written by me, a
best-selling business author who has placed articles in some of the largest
business and industry publications in the world. Who has written two sales
books published by traditional business book publishers. Who is recognized
as an authority in the areas of sales training and marketing. In other words,
I’m not simply a copywriter; nor am I simply a placement generator. Rather,
I must do for myself exactly the same thing that I do for you.
Why Is Working With a Best-selling Business Author an Advantage?
In the simplest terms--because I know what I’m doing. Yes, that sounds
arrogant. Let me explain. I’m certainly not claiming to be more technically
competent than many marketing people or any professional copywriter.
Technically, my work will have more minor mistakes than theirs. They are
without a doubt technically better writers than I am. As a matter of fact, I
don’t claim to be a writer. Instead, I’m a salesperson who writes very
effective press releases, articles, speeches, and letters.
How can they be better writers technically and I’m still a far better choice?
Because I know what I’m doing. I know what sells. I know what people
want to read. I know how to construct an article, a letter, a press releases,
a speech, a direct mail piece that gets results because I’ve spent my life in
sales. I’ve spent my life doing what you are doing and communicating and
understanding the people you communicate. Unfortunately, few marketing
and public relations people really understand sales. They may well
understand sales theory, but they’ve never really engaged in the practice of
sales.
And I know how to produce results.
- I have hundreds of publications both print and internet that carry my articles.
- Hundreds of others across the world carry my press releases.
- I give speeches to some of the biggest businesses and industry associations in the country.
- I am top ranked on the internet under a number of keywords.
- I’ve been included in lists of the top 100 sales trainers in the country.
- I’ve had my books added to the prestigious Forbes book club.
- I make presentations all over the world.
- And I’ve won recognition for many of my articles.
And I’ve only been promoting myself on a national scale for 11 months.
In less than one year, I’ve gone from a local trainer to an international
trainer. Why? Because my training is excellent AND I know how to make
marketing and PR work.
Let us do the same for you and your company.
HERE you’ll see descriptions of the Marketing/PR packages we offer. You can
choose a 3 month, 6 month, or 12 month package. All come with coaching
to help you learn how to carry on the process once your contract has been
fulfilled.
Or, let us customize a package for you. Why pay more to a marketing or PR
firm that doesn’t have the real world expedience of having to do for
themselves what they do for you? Why pay more to a company that won’t
teach you how to do it? Why pay more for a company that cannot provide
the exposure and reputation building materials you can get from a
best-selling author?
If you’d like to discuss how we can help you or your company become a
recognized expert, contact me at pmccord@mccordandassociates.com or call
me at 281-216-6845.
If you want to eliminate your competition and price as major factors, you
must become the recognized authority in your area. We can help you make
that a reality.
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