|
Would You Like to Increase Your Sales 200%, 300%, 400%,
or Even More in 2007?
You can by Learning and Implementing the “Secrets” the Sales Superstars use to generate their tremendous volume of referral business
Creating a Million Dollar a Year Sales Income:
Sales Success through Client Referrals
Is the most in-depth, radical, career changing book on referral selling, prospecting and client relationships on the market
E-mail me and I’ll send you the first three chapters of the book and put you on the POWER SELLING newsletter list FREE
Why do less than 15% of ALL salespeople get enough referrals to impact their sales?
“A really great book. This is one of those books every salesperson should read and keep by their side and refer back to often--a book that will change your career.”
Stu Taylor, Nationally syndicated, award winning host of
Stu Taylor on Business and Equity Strategies
They have NEVER been taught HOW to develop the
referral generating relationship with their clients
Every salesperson has been taught to “do a good job and ask for referrals.” We’ve known for decades that formula doesn’t work.
But sales superstars have learned how to turn each of their clients into referral machines.
You cannot make money by spending 70 to 80% of your time “prospecting” and only 10-15% of your time selling.
If you want to make a serious income in sales, you must learn how to sell the way the most successful people in the business sell. They have learned how to turn each client into more and more clients through generating a very large number of highly qualified referrals from each of their clients and prospects.
Frank Rumbauskas, NY Times Best-selling Author,
Never Cold Call Again
“Paul McCord's amazing knowledge of referral selling is something no salesperson
should be without, and is certainly something a Top Sales Pro cannot do without.
Paul’s book is the most solid, effective, powerful system of referral selling I’ve ever
seen. It will be on every sales required reading list.”
You can eek out a living by “prospecting”--spending 80% of your time scrounging around looking for a warm body that might buy your product or service, or you can make a great income by spending the majority of your time selling and taking care of REAL clients.
Studies show that the average referral-based salesperson
earns 4 to 5 times the income of the average non-referral-based salesperson in their industry. If the average salesperson in your industry earns $50,000 per year, the average referral-based salesperson in your industry earns $200,000 to $250,000!
You can learn to generate referrals
the same way they do
David Choate, District Manager, Farmers Insurance, Texas
"This book is very powerful and will create many superstars within my organization. It
is a must have, must read book."
Where can you learn these “secrets”?
Creating a Million Dollar a Year Sales Income:
Sales Success through Client Referrals
See the table of contents here
“17 referrals and 4 sales and I’ve had the book for less than a week. I’m on track to
go from the bottom half of our sales team to one of the top three THIS MONTH!”
Richard Larson, Business Banker, Chicago
Read a chapter here
Destroys the myths about referral selling:
Myth #1: I have to spend all my time Prospecting
Of course, everyone must find new clients and we call that prospecting.
But if by prospecting you mean cold calling, purchasing leads, spending
thousands in mass direct mail and other cold “prospecting” methods, you’re
wrong. “Prospecting” in this sense is what the 85% of also-rans are
doing. Mega-producers prospect through their clients and referred prospects,
generating several times the number of quilified leads the normal salesperson
generates in a fraction of the time--and at a fraction of the cost of normal
“prospecting” methods. The difference between you and the superstar is
the superstar has learned that “prospecting” isn’t their job, selling is--and
they have learned the “secrets” of high volume sales--generating a large number
of highly qualified prospects through referrals.
Myth #2: Getting Referrals is Easy
Getting a large number of high quality referrals from clients isn’t at all easy.
If it were, every salesperson would be getting them. Why do only the top
salespeople get large numbers of referrals? Because they have learned the
“secrets” of developing a relationship with their clients that generate the huge
number of referrals.
Myth #3: All You Have to do is Ask
Referral generation is a PROCESS that starts the second you meet a prospect,
not a single ACT after the sale has been completed. Simply asking for referrals
is a surefire way to referral failure.
Myth #4: If You do a Good Job, Clients Will Give Referrals
Everyday thousands of salespeople complete sales that went smoothly. Their
customer is happy and satisfied. But they don’t get referrals. Why? Because
clients must have been properly prepared before hand to give referrals. Clients
don’t give referrals just because you ask. Referrals are earned as part of your
contract with the client.
Myth #5: Clients Will Either Give Referrals or Not, There Isn’t
Anything I Can Do to Change That
Almost every client you have will give a large number of high quality referrals
IF you have properly prepared them and you have met your agreed upon
obligations for earning the referrals.
Myth #6: Most Clients Don’t Know Anyone Who Needs or
Wants My Product or Service
Almost all of your clients know others who want and need your product or
service--even if they don’t know who those people are. But you can guarantee
getting a large number of high quality referrals from you clients if you know
what questions to ask.
Myth #7: Most “Referrals” are a Waste of Time
True, for the average salesperson. Most salespeople don’t get high quality
referrals because they haven’t learned how. Oh, sure, they get a couple of
names here and there and some of them work out, but by and large the
referrals are weak and most of the time they prove to have been a waste of
time. But that doesn’t happen to the mega-producers. Most of their referrals
buy. Why? They know how to get their clients to give referrals to people
who meet their ideal client profile.
Myth #8: Mega-producers are Just Lucky
The big producers always seem to get the good clients that know other people
who need their service. False. The superstars get the same clients you
do--they just know how to develop the relationship with the client that
produces huge numbers of quality referrals. They aren’t lucky, they’re smart.
The difference between you and them is they know what you don’t.
Myth #9: You Have to Have a Large Client Base to Sell by
Referral
You can certainly grow your income faster if you are an experienced
salesperson with a large database of current and past clients. But even new
salespeople can quickly become referral-based salespeople by learning how to
develop a large number of high quality referrals from their few existing clients.
Referral-based selling doesn’t require a large base of clients, it requires
knowing how to generate a large number of quality referrals from each client.
Phil Himes, Regional VP, Capital One Mortgage Banking:
“A great source for new and seasoned sales professionals! This book breaks through
the myths that hold people back and teaches a clear, concise, workable system that
will dramatically increase any salesperson’s income.”
This isn’t a “magic formula,” it is simply learning and implementing the tools, techniques and strategies the superstars use that have proven to work time after time, in any industry, no matter the experience level of the salesperson.
E-mail me and I’ll send you the first three chapters of the book and put you on the POWER SELLING newsletter list FREE
Privacy Policy
“You’ve made me a believer! I was a little skeptical while reading the book, but I’ve
put some of your strategies into practice and they really do work. I don’t think I’ll be
making a million dollars this year, but, hay, who knows? Maybe someday! But right
now, I expect to double and maybe triple my sales next year.”
Molly Nickels, Realtor, Los Angeles
Teaches You How To:
* Turn Your Clients into Your Personal Sales Force
* Create the Relationship with Your Client that Makes Them Want to Give Referrals
* Guarantee You Get Quality Referrals from Each Client--
Even if They Think They Don’t Have Referrals to Give You
* Avoid the Two Biggest Sales Mistakes that Cost You Referrals
* How to Contact a Referred Prospect for Greatest Success
* How to Work a Networking Event to Maximize Your Time and
Quickly Develop a Relationship with True Prospects
* How to Create Partnerships with Other Salespeople and Companies to Put Your Sales and Reputation on the Fast-track
* How Not to Have to Sell Price
Dave Anderson, NY Times best-selling author, Selling Above the Crowd:
“Paul McCord has hit a home run! Rather than simply admonish you to get more
referrals, he shows you how to build the ‘two comma’ income you’ve always dreamed
of!”
Make 2007 Your Breakout Year---Right NOW, because if you don’t do it now,
next year will be just another year
Purchase Your Copy Now from Amazon, Barnes and Noble, Books a Million or your favorite on-line bookseller
“I think I’ve read every book there is about prospecting and getting referrals, but this
is unlike anything I’ve ever read. Not only does it make sense, it works!”
David Strum, Insurance Broker, New York
Privacy Policy
|
