SuperStar Selling: 12 Keys to Becoming a Sales SuperStar
Let me introduce you to the book:
Joining the ranks of the top producers takes far more than simply learning some sales techniques and strategies. If all one needed to do to become a sales superstar, then there would be few also rans.
Salespeople and their companies spend billions of dollars every year on sales training in all of its various forms--seminars, workshops, CD’s, books, DVD’s, tele-seminars and webinars, e-books, personal coaching, and a myriad of other products and services.
Yet, few ever progress past simply being average or slightly above average for their industry.
Why?
Because they have failed to establish the foundation necessary to turn what they’ve learned into what they do. All the sales techniques and strategies in the world won’t take you far unless you have the foundation, the framework and the vision to implement them correctly.
Selling is an intense, proactive, internally driven profession. It isn’t as simple as it appears--if you want to be good. If you want to make a superior living. If you want to be among the best.
SuperStar Selling is a detailed, step-by-step roadmap to becoming that sales superstar.
In the same vein as Creating a Million Dollar a Year Sales Income: Sales Success through Client Referrals,SuperStar Selling is a hand-on, down and dirty “how to” book, without the useless sales theory and the filler that bogs down most sales books.
The ‘bible’ for doing what Roger Staubach calls the “unspectacular preparationfor spectacular performance.”
A Look Inside. The Table of Contents
Key 1: Your Sales History: You Have to Know Where You’ve Been to Know Where You Want to Go page 1 Key 2: Knowing Your Strengths and Weaknesses 29 Key 3: Committing to Your Career: What are You Willing to Invest? 55 Key 4: Finding Your Place in the Marketplace 73 Key 5: Aligning Your Strengths to Your Marketing Methods 89 Key 6: Making Realistic Sales and Income Projections and Goals 113 Key 7: Finding Your Sales Process 123 Key 8: Developing a Communication Campaign that Advances Your Cause 139 Key 9: Developing the Skills You Need: Finding the Right Training 165 Key 10: Turning Plans into Reality: Turning Giant Steps into Small Steps 181 Key 11: Accountability: Finding Your Coach or Mentor 195 Key 12: The Sales SuperStar Mindset 217 Key 13: For Sales Managers, Companies and Meeting Planners 241
A sampling of comments from a dozen people who have read the manuscript:
"Paul McCord has written the most complete sales bible for aspiring sales superstars I've ever read! His 12 Keys will become your "Ten Commandments" to both a far more profitable career and fulfilling life!" Dave Anderson, best-selling author, How to Deal with Difficult Customers
”Think top sellers are born, not made? If so, you'll learn otherwise in this straight-shooting book by Paul McCord. He takes the mystique out of their stellar results and shows you exactly what top producers do differently than the Average Joe. Best of all, he shows you how you can replicate their achievements, capitalize on your personal strengths and take charge of your success.” Jill Konrath, best-selling author, Selling to Big Companies
“In SuperStar Selling, Paul McCord lays out a step-by-step program, that if followed, will result in success. Finally, a sales “how-to” book that really does show exactly how to do it.” Paul Flood, President, Paul Flood Marketing, Fairfield, Ohio
“SuperStar Selling: 12 Keys to Becoming a Sales SuperStar is a must read for any independent business owner or sales manager charged with equipping a sales staff to write more business. This book provides as clear, detailed path for any owner or manager to guide their team to massive success.” Tom Baker, President, Advanced Automation, Inc., Dallas, Texas
“This is a must read handbook for anyone wanting to go the top in sales. If you want to make a mark in sales, I strongly recommend you not only read the book, but implement what you learn.” Nkechi Ali-Balogun, Principal Consultant, NECCI Consulting, Lagos, Nigeria
“Advice worth twice the price from the man who wrote the book on how to build a business through referrals. A must-have for anyone looking to start from scratch or or get to the top in their sales business.” Robert Haynes, 20 year Financial Markets Senior Executive, Boston, MA
“This should be a required read of any job seeker seeking a career in sales or any sales pro considering a change.” Rob Halvorsen, President, Sales Careers Online, Houston, Texas
“If you're still dreaming of becoming a sales superstar, or simply need to *finally* make a decent living, then this book will meet you where you are today, and show you the steps. No vague fluff. No impractical methods. Just training of the highest order. Paul’s a 'Dr Phil' for no-nonsense sales training.” Dr. Martin Russell, WordofMouthMagic.com, Australia
“An excellent and insightful piece of work, well researched and simply presented. The Twelve Keys that unlock the magic of sales mastery!” Alan Todd, RE/MAX, Canada
“Paul McCord provides a step-by-step approach for separating yourself from the crowd of faceless salespeople scrambling to survive. If you are ready to be a Super Star sales professional, buy this book, study its truths, and apply its powerful lessons for achieving outstanding results.” Randy Pennington, Author Results Rule! Build a Culture that Blows the Competition Away
“Troubleshooting your career is the first step to change. Finding real solutions is the second. This book shows you how to do both to finally get the results you want.” Ted Timmers, European Director, EuroTeam Import/Export Ltd.
“If you’re ready to give your sales career a boost, you should read Paul McCord’s new book. Based on his own years of experience and sales leadership, Paul identifies 12 main issues that must be addressed if you are to transform yourself from an average performer into a sales superstar. The book offers a down-to-earth and practical assessment of the issues that stand between you and and continued success in the sales profession and is illustrated with many concrete examples you can apply to your sales career today. SuperStar Selling is a must-read for sales professionals committed to success and managers dedicated to building a team of winners.” Jan Visser, Director, Sales Team Tools Blog
