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Paul McCord and Associates

   Sales Training - Coaching - Consulting - Branding - Speaking

                                                                    
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Products

The PWWR Referral Generation System CD
1 hour audio CD
$47.00

Anniversary Sale Price $23.50    

Learn how to generate referrals by using the techniques and strategies
the true million dollars a year income sales superstars use.

In this CD you’ll learn:

  • How to establish yourself with your prospect as a referral-based salesperson
  • How to prepare your client to give a large number of high quality referrals
  • How to insure you meet your client’s wants and expectations
  • How to avoid the two most costly mistakes salespeople make
  • How to insure you get high quality referrals--even if your client doesn’t have any to give you
  • How to contact the referred prospect to get the appointment
  • Why you should never simply call a referred prospect
  • And much more
                                                      

 

5 Steps to Great PR:
Creating a Public Reputation as an Expert in Your Field
1 hour Audio CD
$47.00

Anniversary Sale Price: $23.50        

How are you going to differentiate yourself from your competition?

You can’t use price, customer service, or products.  If you find a way to cut price without cutting service, or you come up with some great new customer service idea, or if you develop a wonderful new product, how long will it take before your competition equals or betters you? A week? A month? A quarter?

So, how are you going to stand apart and “bulletproof” your business?  There are only two proven ways to significantly diminish price, service and product as primary factors in the purchase. Learn to get high quality referrals or develop a public reputation as an expert in your field.  Combine the two and your business will skyrocket within a year.

In this CD you’ll learn the 5 most effective ways to create a public reputation as an expert.  And they are all either free or cost very little to implement. 

 

 

The Foundations of a Successful Sales Career
1 hour CD
$47.00

Anniversary Sale Price:  $23.50       

40% of ALL salespeople fail and are out of selling within two years of entering the profession. Another 45% of ALL salespeople never develop beyond just being average or slightly above average in their industry. Only 15% of ALL salespeople ever make superior incomes in sales.

Which group do you want to be in?  Silly question, right?  The real question is which group ARE you going to be in?

Selling is a tough business. You must be prepared to succeed or you will struggle--and very possibly fail.  Unfortunately, very few companies prepare their salespeople for success.

This CD is designed to give you the foundation to become a truly successful salesperson. If you’re new to sales, this CD is a must. If you’re experienced but struggling, this CD will put you on the right path. 

Failure is an option.  But so is success.  It’s your choice. But unless you have the foundation, you’re more than likely going to end up in the 85% who never really quite make it.

Learn how to get mentally and physically prepared to become a top producer.  Don’t fail because you didn’t learn the lessons necessary to succeed.

 

 

Creating a Million Dollar a Year Sales Income:
Sales Success through Client Referrals
$18.95

 

Personalized copy of the best-selling, Creating a Million Dollar a Year Sales Income: Sales Success through Client Referrals.

The book that is quickly becoming recognized as the authoritative work on referral selling. 

 

 

Creating a Million Dollar a Year Sales Income Salesperson Workbook
$12.95

Anniversary Sale Price: $7.77     

PDF file

 Workbook contains dozens of real, proven client letters,
 referral letters, referral emails, additional referral selling articles, scripts to use when meeting non-referred prospects and much more.

 

 

How to Become a Referral-Based Salesperson
4 hour CD set plus
Creating a Million Dollar a Year Sales Income Workbook
$179.00

Anniversary Sale Price: $89.50    

The most comprehensive treatment of referral selling yet.  Four hours of in-depth training on the techniques and strategies of the PWWR Referral Generation System and exactly how to implement them in your business.

You’ll learn:

  • The Four Pillars of a Successful Referral
  • How to overcome referral objections
  • How to negotiate for additional referrals
  • How to change your sales business to become referral-based
  • Includes the PWWR Referral Generation System CD above, plus 3 additional hours of in-depth training

This series is for the serious salesperson, professional or business owner who really intends to become a referral-based salesperson, and is perfect for the manager or trainer who wants to learn how to train salespeople, professionals and business owners in the most dynamic and effective referral generation method there is.

 

The Mega-Producers: Characteristics
  of the Sales Superstars  $17.95 
     

 

Anniversary Sale Price: $10.77  

   A study of the common characteristics of 47 true million
  dollars a year income sales superstars from the United
  States and Canada. From the interviews I conducted with
  about 4 dozen of the top producers in North America, I’ve
  pulled out the characteristics they have in common--as
  well as many other characteristics that are sometimes
  specualted to be important that they didn’t have in
  common.       

  Find out what these 16 common characteristics are--and evaluate how
  you stack up against 4 dozen of the top earners in sales.

 

 

 

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